Target Audience

Target Audience

The target audience for our trailer ‘Trick or Treat’ this is teenagers and young adults who want an adrenaline rush from being fearful or even scared by the trailer. Also, males that aged 14-35 are most likely to watch our trailer. Most horror films are 18 certificate this shows that the audience must be 18 and over to watch it, hence the film being violent which goes throughout the film but we are going to try to make it 15 certificate because we want to appeal to our hole target audience as we are the same age too; we also have an advantages in making the trailer 15 certificate because our trailer will include a child as a main character but will also have a level of gore into it. However, as we had of mentioned young adults and men the trailer is also aimed at women because the story line is aimed at women. This will more or less attract women to watch it because when they do there are most likely to watch it with a manly person which will boost our views of the trailer.

Audience Profile 

The audience that are the younger ages (young teenagers) 'Boys' they will have a lot of interests such as having the weekend to go to the cinema and relax while they have a lot of stress over exams; they go to the cinema to take the stress off they would most likely go to watch a horror film because while watching a horror film they have to have their full attention on the film otherwise they will miss the story line and even the scary bits this draws a lot of attention because when watching a horror film they forget about everything and focus on to the film/trailer like they’re in their own zone which gets them more scared. The teenagers will go the following shops to shop for clothes or to buy accessories … the main shops they will go to is Top man, Zara and Urban Outfitters etc... Also young teenagers that go to the gym because they think they can handle watching it without jumping out of their seats.

For women there interest will be having the intention in going to university as there still young teenagers going into adult hood. They will also like to enjoy being with their friends and listening to music and going to parties and reading books. The artist they will like to listen to are Rihanna, Beyoncé, Alicia Keys, Chris Brown, Drake and Usher; there favourite genres will be Indie, alternative rock, urban, rap and hip pop. They will also care about how they mainly look. They will also tend to spend most of their time studying like the boys so they will most likely go out to watch horror films to divert their tension off education. They will also like to shop a lot as they are girls (stereotype) the shops they will shop at is H&M and Top Shop and Miss Selfridge.